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« Studio Tour Pt. 3: Grand Opening Party | Main | Studio Tour Part 1: the buildout »

Studio Tour Pt. 2: the storefront


all photos above by Kallie Brynn Photography

Here are a few photos that the wonderful Kallie of Kallie Brynn Photography (amazing photographer & recent logo client) took of the storefront on our first official day open. I also added a few of my iphone pictures at the end that showed a couple more perspectives.

I love the space and it's been so fun to find other products to sell along with our goods. Right now we carry Saipua soaps (my fav), Angela Liguori ribbon & twine, Clementine art supplies, Xenia Taler ceramics and a selection of books (to name just a few).

As for other random details..

all woodworking/buildout (floors, shelves, built-in, window boxes, brackets, etc.): Hog Eat Hog / Blair Sligar (creationations[at]; outdoor sconces: barn light electric; red pendant lights: Anthropologie; glass door bookcase: antique

let me know if you have any questions!


tomorrow: photos from our opening party

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Reader Comments (20)

So perfect and beautiful! I wish I could come and visit so so badly!
December 20, 2010 | Unregistered CommenterMeg
stunning :) i especially love the lighting fixtures.
December 20, 2010 | Unregistered CommenterDonaville
looks so amazing! great job.
December 20, 2010 | Unregistered Commenterkate
So beautifully interesting to read and see the full process of opening your studio/shop. A real inspirations! thank you.
December 20, 2010 | Unregistered Commenterangela
Where did the cute record player stand come from? Shop looks wonderful!
December 20, 2010 | Unregistered CommenterHeather

The record player stand is a find from a local vintage shop in Orlando.

December 20, 2010 | Registered CommenterRIFLE
your shoppe is beautiful. i wish i could stop by..thanks for sharing some photos. that brick is to die for. if only i wasn't all the way in california. definitely, whenever i'm in florida! i'm glad you've got an awesome online shop and blog <3 happy holidays!
December 20, 2010 | Unregistered Commenterjonahliza
dear anna,

I wish I wasn't living so far away (germany!!), I would love to see your new shop!!! I really like your work a lot, but I have one single question? how do you manage to feel christmassy in the sun? don't you miss snow or cold? I know, christmas is inside, bla bla bla :) but I never understood the people going on vacation in the sun during the holidays. please, enlighten me :)

December 21, 2010 | Unregistered CommenterEsther
your studio is great!!! best!
December 21, 2010 | Unregistered Commenterola appletea
Really really beautiful. Congratulations Anna :)
December 21, 2010 | Unregistered CommenterSaioa
the store is amazing and can't wait to visit it! congrats and good luck!!! <3
December 21, 2010 | Unregistered Commentersamia
Ooooo...I love seeing Part Two just as much as Part One! Mind sharing where you found the brackets for the shelves? Both styles are great!

Thanks Anna!
December 21, 2010 | Unregistered CommenterKimberly
Kimberly- we had the brackets custom made by a guy who does metal work.

Esther- It's true.. it doesn't fully feel like Christmas in Florida with palm trees & flowers but everyone still gets into the spirit and decorates everything so it feels charming. I think they decorate even more here so that it feels like something is different :) I grew up where it was cold & snowy at Christmas so I do miss it but for people who grew here it's normal.

and they ship Christmas trees in from up North :)

December 21, 2010 | Registered CommenterRIFLE
good to know, the thing about the christmas trees ;)
December 21, 2010 | Unregistered CommenterEsther
I love it! Especially the hanging grand opening sign and the dark wood shelves. i'm inspired! if i weren't stuck in the middle of oklahoma, i'd have to come visit. someday!
December 21, 2010 | Unregistered Commentercookie and kate
incredibly charming shop and artwork - congratulations! wishing CA were closer to FL so I could swing by.
December 22, 2010 | Unregistered Commentershelley
what a lovely store! i have a bunch of questions for you:
- how long did rifle exist before you decided to open a store front?
- when you first started rifle, was it a full time venture or did you work another job too?
- do you have formal training in merchandising?
- how did you decide to pursue rifle full time? (number crunching, emotional decision or both?)
i ask because i have a small art business & dream of it being my full time work someday...and experienced advice from someone SO successful would be very helpful. i am truly SO impressed with your work & how you've become a strong presence in the art/stationery world.
December 22, 2010 | Unregistered Commenterstephanie
I love seeing Part Two just as much as Part One! Mind sharing where you found the brackets for the shelves? Both styles are great!
December 22, 2010 | Unregistered Commentersell my iphone

- Rifle has been around for about 2 years and we opened our online store & launched our stationery line a year ago. I've always dreamed of having a storefront so for the past year and a half I've been plotting and planning to make it work (it's still a side thing to our main online store)

- Rifle was started when I was working from home as a freelance illustrator so it was full-time from the start. I just became more focused on starting our stationery collection and less on client work.

- I have my bachelor's in graphic design.. i think college only gets you so far and so much about business is just learning and figuring things out as you go.

- I decided to make a go of it when I started to see a huge response online through the blog community. They started posting about my wedding invitation work and the requests from brides started pouring in. I did custom wedding work for a year and then launched the stationery line with the money I made the first year.

hope that helps! feel free to ask anything else :)

December 24, 2010 | Registered CommenterRIFLE
congrats!:> its just rifle!:>
January 17, 2011 | Unregistered CommenterIENA

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