Studio Tour Pt. 2: the storefront

all photos above by Kallie Brynn Photography

Here are a few photos that the wonderful Kallie of Kallie Brynn Photography (amazing photographer & recent logo client) took of the storefront on our first official day open. I also added a few of my iphone pictures at the end that showed a couple more perspectives.

I love the space and it's been so fun to find other products to sell along with our goods. Right now we carry Saipua soaps (my fav), Angela Liguori ribbon & twine, Clementine art supplies, Xenia Taler ceramics and a selection of books (to name just a few).

As for other random details..

all woodworking/buildout (floors, shelves, built-in, window boxes, brackets, etc.): Hog Eat Hog / Blair Sligar (creationations[at]yahoo.com); outdoor sconces: barn light electric; red pendant lights: Anthropologie; glass door bookcase: antique

let me know if you have any questions!

tomorrow: photos from our opening party

Comments

[Meg]

So perfect and beautiful! I wish I could come and visit so so badly!

[Donaville]

stunning :) i especially love the lighting fixtures.

[kate]

looks so amazing! great job.

[angela]

So beautifully interesting to read and see the full process of opening your studio/shop. A real inspirations! thank you.

[Heather]

Where did the cute record player stand come from? Shop looks wonderful!

[RIFLE]

Heather-

The record player stand is a find from a local vintage shop in Orlando.

-anna

[jonahliza]

your shoppe is beautiful. i wish i could stop by..thanks for sharing some photos. that brick is to die for. if only i wasn't all the way in california. definitely, whenever i'm in florida! i'm glad you've got an awesome online shop and blog <3 happy holidays!

[Esther]

dear anna,

I wish I wasn't living so far away (germany!!), I would love to see your new shop!!! I really like your work a lot, but I have one single question? how do you manage to feel christmassy in the sun? don't you miss snow or cold? I know, christmas is inside, bla bla bla :) but I never understood the people going on vacation in the sun during the holidays. please, enlighten me :)

esther

[ola appletea]

your studio is great!!! best!

[Saioa]

Really really beautiful. Congratulations Anna :)

[samia]

the store is amazing and can't wait to visit it! congrats and good luck!!! <3

[Kimberly]

Ooooo...I love seeing Part Two just as much as Part One! Mind sharing where you found the brackets for the shelves? Both styles are great!

Thanks Anna!

[RIFLE]

Kimberly- we had the brackets custom made by a guy who does metal work.

Esther- It's true.. it doesn't fully feel like Christmas in Florida with palm trees & flowers but everyone still gets into the spirit and decorates everything so it feels charming. I think they decorate even more here so that it feels like something is different :) I grew up where it was cold & snowy at Christmas so I do miss it but for people who grew here it's normal.

and they ship Christmas trees in from up North :)

-Anna

[Esther]

good to know, the thing about the christmas trees ;)

[cookie and kate]

I love it! Especially the hanging grand opening sign and the dark wood shelves. i'm inspired! if i weren't stuck in the middle of oklahoma, i'd have to come visit. someday!

[shelley]

incredibly charming shop and artwork - congratulations! wishing CA were closer to FL so I could swing by.

[stephanie]

what a lovely store! i have a bunch of questions for you:
- how long did rifle exist before you decided to open a store front?
- when you first started rifle, was it a full time venture or did you work another job too?
- do you have formal training in merchandising?
- how did you decide to pursue rifle full time? (number crunching, emotional decision or both?)
i ask because i have a small art business & dream of it being my full time work someday...and experienced advice from someone SO successful would be very helpful. i am truly SO impressed with your work & how you've become a strong presence in the art/stationery world.

[sell my iphone]

I love seeing Part Two just as much as Part One! Mind sharing where you found the brackets for the shelves? Both styles are great!

[RIFLE]

Stephanie

- Rifle has been around for about 2 years and we opened our online store & launched our stationery line a year ago. I've always dreamed of having a storefront so for the past year and a half I've been plotting and planning to make it work (it's still a side thing to our main online store)

- Rifle was started when I was working from home as a freelance illustrator so it was full-time from the start. I just became more focused on starting our stationery collection and less on client work.

- I have my bachelor's in graphic design.. i think college only gets you so far and so much about business is just learning and figuring things out as you go.

- I decided to make a go of it when I started to see a huge response online through the blog community. They started posting about my wedding invitation work and the requests from brides started pouring in. I did custom wedding work for a year and then launched the stationery line with the money I made the first year.

hope that helps! feel free to ask anything else :)

-Anna

[IENA]

congrats!:> its just rifle!:>