
I really don't care for gatorade but I found this bottle in the kitchen this morning (a few of the guys from As Tall as Lions stayed here after the show) and I was really impressed with the new packaging design. Because I don't drink it I have no idea if it's been this way for a while but I have a feeling it's fairly new.. I just checked out the gatorade website and it looks like there's a whole slew of new packaging designs..all very nice and bold. anyway, I post it because I feel like big American companies are finally starting to sift through the mess of drop shadows, gradients, and the need to cram as much as they can onto the label and are going for a more clean, simple look for their products (pepsi?)... something European brands have been perfecting for a while. This is so much better. I almost want to drink it.
speaking of logos.. my favorite logo site is Brand New. It features before and after logo redesigns and the comments from designers are pretty fun to read. They like to rip everything to shreds and get all bent out of shape about things like kearning and which typeface was used.
oh, and that bright yellow wall is our bathroom. it wakes me up in the morning.. and gives my skin a lovely yellow-y hue (something I did not think of when I was painting it :)