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Entries in RIFLE (63)


Studio Tour Pt. 2: the storefront


all photos above by Kallie Brynn Photography

Here are a few photos that the wonderful Kallie of Kallie Brynn Photography (amazing photographer & recent logo client) took of the storefront on our first official day open. I also added a few of my iphone pictures at the end that showed a couple more perspectives.

I love the space and it's been so fun to find other products to sell along with our goods. Right now we carry Saipua soaps (my fav), Angela Liguori ribbon & twine, Clementine art supplies, Xenia Taler ceramics and a selection of books (to name just a few).

As for other random details..

all woodworking/buildout (floors, shelves, built-in, window boxes, brackets, etc.): Hog Eat Hog / Blair Sligar (creationations[at]; outdoor sconces: barn light electric; red pendant lights: Anthropologie; glass door bookcase: antique

let me know if you have any questions!


tomorrow: photos from our opening party


Studio Tour Part 1: the buildout

I thought I'd spend the next few days before I leave for the holidays chronicling the process of our studio & storefront buildout (I'll continue on Monday). 

We moved into this current space in February 2010 and it took until November to fully complete the project. The time lapse was mainly due to our crazy schedule but we also paced ourselves to budget the cost (we've run our business completely credit & debt free). 

The studio is located in the Hannibal Square district of Winter Park- a quaint shopping district with brick streets and cute shops & retaurants. It's one of the nicest parts of town and we were able to secure an amazing rental rate due to the economy. The space is 1500 square feet and we separated about 300 sq. ft. for the storefront. Before this we worked out of another space a few blocks away that was about 700 sq. ft. and before that we were working out of Nathan & I's one bedroom apartment. 


photos & sketches by Anna Bond

Throughout the process we worked with our friends Blair & Craig (of the woodcrafting company Hog Eat Hog- the same guys who help us produce our wooden recipe boxes) to complete the buildout. You can see my initial layout sketch for the space above. To keep costs down we kept the concrete floors throughout the studio and laid wood floors only in the storefront area. We also built a walls with an opening in the center to separate the studio area from the shop. The main projects we did for the space were: painting (benjamin moore's ballet white on the walls), added simple wood molding, the separation wall (fully made of wood), wood floors in the front, our custom shelving for the shop, and signage.

Blair is all about using found, salvaged, and local woods so pretty much all of the wood in the space is salvaged from Florida. He also used some unique processes like painting our wood floor with a mix of stain and milk paint and then topped with wax to create a really vintage look that I absolutely love.

photos & sketches by Anna Bond

We worked on getting the studio area set up first and waited a while to complete the storefront since it's not a vital part of our business (it acted as an inventory storage area for quite a while). The studio area is set up as an open room with a large work table in the center for production and desks on either side of the room. The space also has a storage room and a separate office where I work.

My favorite part of the whole space is the custom shelving in the storefront. I worked with Blair to design the card shelves and the built-in shelves around the windows (bottom left image). I love the character they add to the shop.

It's definitely been a process but I love the space and how it turned out! It's very simple, open, and functional for us. 

Let me know if you guys have any questions in the comments section... More photos of the completed space & opening party coming next week...



the Rifle Paper Co. holiday card & last minute SALE

I thought I'd share the Rifle Paper Co. personalized holiday card that we're sending out! I illustrated our little core team... me, Nathan, Elizabeth (project manager), Bethany (production manager) and Hunter (shipping) with our wreath design.

Also.. last minute sale going on at the shop! Free shipping over $100 (U.S. ground) until tomorrow night... AND take 20% off THE ENTIRE STORE through Christmas with code CHEER15 at checkout (we just bumped up the %!).

here are a few gift ideas from the shop!

and.. stay tuned for a Recipe Box update tomorrow. It's possible we will have them in stock to order last minute for Christmas.


Happy Friday + Opening Party Peek

photos by Studio 222

Above is a little sneak peak at the photos from the store opening party. I'm planning on posting the rest of the pictures next week along with a big before and after of our studio space.

photos by my friends Becka & Nate of Studio 222 Photography.


Happy Friday! I'm so excited for tomorrow.. I am taking the day off to go get our Christmas tree, decorate our house and cook food all day. Then, at night I'm going to snuggle up with some hot chocolate and watch some Christmas movie. It's going to be the best! 

Last year we had just launched our online store around this time so we kinda missed Christmas with the craziness. I didn't have time to decorate at all so I'm really looking forward this.

hope you all have a fabulous weekend too!



cyber monday sale... 20% off all holiday goods

Take 20% off all holiday goods today and tomorrow! Use code HOLIDAY20 at checkout.

We still have free U.S. ground shipping on orders over $75 thru Dec. 3rd too!


p.s. Sorry if anyone tried to go to our site over Thanksgiving weekend and it was down. We were in the process of moving our website to a new hosting company and it took longer than expected to get everything up and running again. 


new holiday gift tags!

We've got some new holiday gift tags in the shop! Plus, there's free shipping for orders over $75 now through Dec. 3rd (U.S. ground shipments only).


behind the scenes at Rifle Paper Co. in Gifted Mag.

I was so excited when Ez from Creature Comforts contacted me about doing a behind-the-scenes feature as we prepared for the holidays. Check out the story in the online issue of Gifted Magazine, a stunning new holiday magazine & gift guide! I take you through the process of designing the cards, printing & packaging...


happy weekend + shop update

I hope you all have a fabulous weekend! I've finally caught up with work enough to focus on some personal projects. One of which is to start organizing our studio to prepare for our store opening. Well, maybe that's not personal but it feels like it since it's been secondary to our other work here and I've had to put it off for so long. I'll let you guys know when the date of the opening party is finalized so that (hopefully) some of you can come!

Above is my first rough sketch planning the interior of the shop in our new studio.. It's coming together quite well and I can't wait to share the final result.


a few new Rifle Paper Co. goods...

there are a few new goods in the Rifle Paper Co. shop! (Assorted Birthday Card Set & Baby! Card above) a few items are back in stock like the Folk Card Set.

images by Anna Bond


invitation: avi & kate

I just realized I have not posted very much of my recent custom work so I thought I would share a few over the next few days...

Below is Kate & Avi's set. The couple lives in & got married in Brooklyn last September. For their invitation we decided to play up their love for handmade with a hand sewn invitation design. I used embroidery thread and sewed it directly into paper to create the design and then added hand painted lettering before scanning the art for printing.

(after noting some comments- I sewed one piece of paper and then scanned the design- not embroidered each individual invitation. I think that would be amazing but also a little crazy pants)


hand-threading the design:


Valentine's Day Cards

3 new cards are in the shop


I'm sorry I haven't been blogging lately! I've been taking a break from blogs in general as I've been catching up with work & custom orders. I should be back to a normal schedule next week.

have a wonderful weekend!


p.s. we are now running a smooth operation so most packages are shipping in 1 day.


new work!

Adam & Lhasa's Invitation Set:

I have to admit, this is one of my favorite sets and I have been holding out on posting it for a while. It's simple, delicate, and the lovely couple gave me such wonderful direction & inspiration to work with.


Bre & Eric's Wedding Certificate:

This certificate poster was created for my best friend's wedding and I am happy to announce that it will soon be available to order in my online store as a template! The poster was designed to match her save the dates and then we had Mama's Sauce (of course) screen print it with 3 ink colors on black colored French Paper.




new invitation: Jennie & Ryan

a new hand painted invitation hot off the press for Jennie & Ryan who are getting married at the amazing LA venue, The Smog Shoppe


studio move: update

As of a week ago I began working out of the new studio space! It still needs a lot of work before I unlock that front door but I'm loving the workspace. It's so nice to get up and get out of the house everyday, be around other people and have such a large space to spread out and get things done. I am also in love with the coffee shop around the corner that let's you pay $50 for unlimited coffee for an entire year. yes please.


ashley & grant's wedding photos

It's so lovely to see the wedding photos of the couple's I've worked with. I've heard all about their decor and style, and tastes so it's nice to see everything come together. I also don't meet most people I work with so it's nice to see some faces! Ashley was one of the sweetest brides to work with. Her family is from Orlando so I actually met with her mom at the beginning of the process and we had a lovely time chatting over tea! Their wedding looks absolutely stunning...

The beautiful photos of their wedding at a farm in North Carolina were taken by the talented Tec Petaja. I also included a photo of their invitation suite that I designed.

Check out Once Wed for a full post of their wedding pictures.